The Guide Campaign Summary

Campaign launch video: Michael Sheen, Margam Country Park

For our 2022 Christmas campaign, Michael Sheen chose the Everyone Deserves a Christmas appeal to be the recipients of donations from our calendar and print store.

About the Appeal

The appeal aimed to create at least 500 food hampers full of staples like cheese, meat, and vegetables, and added goodies like pudding, chocolate and crackers for families in need. In the end, the appeal fed 800 families and reached 2000 with their hampers, Christmas dinners and treats - right across South Wales in Swansea, Neath, Aberavon, and Port Talbot. Over £28,000 was raised by supporters in order to reach this incredible achievement, including over £8,000 donated by supporters of The Guide campaign.

Thank you to everyone from around the world that purchased calendars and prints from this campaign and helped to feed hundreds of families across Wales! We had an incredible time shooting these and we hope you enjoyed all of the behind the scenes footage and photos that we packed into the calendar!

And a very big thank you to Neath Port Talbot Council, all of the Margam Country Park staff, Ed and Alison, and everyone that helps Team TWC behind the scenes!

Camera: Canon EOS R5, 50mm/35mm/24-70mm
Subject: Michael Sheen
Location: Margam Country Park - Neath, Port Talbot, Wales